Media Ethnography: Theory and Practice
Dates: 9-11 June 2010
Course venue: Pappersbruket, Osby, Southern Sweden.
The course will take place at Pappersbruket, Broby, Southern Sweden (see www.pappersbruket.se) Accommodation and Ph.D. seminar will all be at the same venue. Transport by train is estimated to take 1 hour and 45 minutes from Copenhagen Central Station.
Co-directors: Dr. Debra Spitulnik (Emory University) and Dr. Thomas Tufte (Roskilde University)
Course description:
This short course is designed to introduce Ph.D. students to the theory and practice of media ethnography. We explore how media ethnography applies to both media production and media reception, and how it is fundamentally both a theory and a method for investigating everyday practices and lived experiences as they are shaped by culturally-specific ways of being-in-the world. Media to be considered include: television, film, radio, newspapers, and new media. The course will begin with a brief overview of the history of ethnographic approaches within media studies and cultural studies, which dates back to the mid 1980s. We then engage more recent scholarship within media anthropology, focusing specifically on three dimensions of ethnography:
(a) as fieldwork method;
(b) as anthropological lens, and
(c) as a method of writing and re-presentation.
While all 5 speakers will speak, so will the participating Ph.D. students. All students are encouraged to present a media ethnographical dimension of their Ph.D project reflecting on one or more of the three above mentioned approaches to media ethnography. The students will furthermore have the opportunity to conduct a mini-ethnography assignment amongst families in a small village in the Swedish woods, in which they practice doing participant-observation fieldwork, field note-taking, and writing with vivid ethnographic textures.
Speakers
Dr. Jo Helle Valle, Senior Researcher, Nat’l Institute for Consumer Research, Oslo, Norway
Dr. Debra Spitulnik, Associate Professor, Emory University, USA
Dr. Thomas Tufte, Professor, Roskilde University, Denmark
Dr. John Postill, C3 Research Institute, Sheffield Hallam University, UK
Associate Professor Jo Tacchi, Creative Industries Faculty, Queensland University of Technology, Australia
Participants
Bram Hendrawan
Meltem Acartürk
Johanna Stenersen
María Florencia Enghel
Rikke Hostrup Haugbølle
Siri Lamoureaux
Grace Githaiga
Rose Reuben
Jacob Thorsen
Helena Nassif
Nanna Thorsteinsson Schneidermann
Maria Inês Pereira Torcato David
Maja Rudloff
Readings
Abu-Lughod: Interpretation of Culture(s) after Television (1997)
Spitulnik: Mobile Machines (2002)
Spitulnik: Personal News – Public Service (2009)
Spitulnik: Thick Context (in press)
Baisnee Marchetti: Economy of Just-in-Time TV Newscasting (2006)
Schrøder et al: Researching Audiences
Tufte: Gauchos Going Global (2001)
Tufte et al: Rituals in the modern world (2003)
Flyvbjerg: Five misunderstandings about Case-study research (2007)
Helle-valle et. al: Media, identity and methodology (2008)
Tacchi et al: Action Research and new media (2009)
Tacchi et al: EAR Ethnographic Action Research – handbook (2007)
Boellstorff: The subject and the scope of this inquiry (2008)
Postill: An internet field (fourthcoming)
Optional readings
Tacchi: Radio and Affective Rhythm in the Everyday (2009)
Tacchi et al: Participatory Content Creation (2009)
Peterson: Whatever happened to the Anthropology of Media? (2003)
Spitulnik: Anthropology and Mass Media (1993)
Postill: Researching the Internet. Journal of the Royal Anthropological Institute (in press, September 2010)
Helle-Valle: Language-games, in/dividuals and media uses (2010)
Program
|
Wednesday 9 June |
Thursday 10 June |
Friday 11 June
|
Morning 1 |
9:30 Coffee/Tea Registration
10-11.15 Thomas Tufte and Debra Spitulnik: Introduction
Debra Spitulnik: Theory and Practice of Media Ethnography: Epistemologies, Zones of Analysis, and Intellectual Histories
|
8.30-10.30 Student presentations and discussions |
8.30-10.00 Processing the Fieldwork Experience |
Coffee/Tea |
11.15-11.30 |
11.15-11.30 |
10-10.15
|
Morning 2 |
11.30-12.30 Thomas Tufte: Integrating Diachronic and Synchronic Approaches in Media Ethnography (Brazil)
|
11.30-12.30 Jo Tacchi: Practical Skills Training & Fieldwork Exercise
|
10.15-13.00 Student presentations |
Lunch
|
12.30-13.30 |
12.30-13.30 |
13.00-14.00 |
Afternoon 1 |
13.30-15.00 Student presentations and discussions
|
13.30 Relocation to Lädja |
14.00-15.00 John Postill : Internet Ethnography
|
Coffee/Tea |
15.00-15.15 Coffee/Tea |
15.00 Arrival at Lädja and brief joint meeting
|
15 Hrs: Coffee/Tea |
Afternoon 2 |
15.15-16.15 Jo Helle Valle: Balancing Everyday Life’s Complexity with Analytical Clarity: Methodological Considerations (Botswana; Norway)
16.30-17.30 Review of the day
|
16.00-20.00 Media Ethnography Fieldwork in neighboring town of Lädja |
15.15 Closing Panel with lecturers
Departure at 16 hrs |
Evening |
Dinner at 19 hrs |
Dinner with families. Relocation back to Pappersbruket. |
|
Deadline
Monday 3 May 2010, to the FMKJ Secretary at fmkj@ruc.dk. The application must be accompanied by a 2-page PhD project description.
Participants who want to present a paper must submit this paper by 31 May 2010.
Costs
The Danish Research School FMKJ covers all participation expenses (travel, meals, accommodation) for doctoral students who are enrolled in the School. Doctoral students from other institutions will have to pay their own travel, accommodation and meals, while participation in the course is free of charge. Accommodation (hotel) and meals are estimated at app. DKK 3000. A deposit of this amount will be invoiced to non-FMKJ ph.d. students soon after registration in order to cover the organizers’ liability to the course venue.
ECTS: 3 ECTS (with paper presentation), 1½ ECTS without presentation.
Participant Requirements
A course package of required readings will be compiled and circulated to participants 3-4 weeks prior to the course. The participants are required to read the full package of scholarly texts and to take an active part in discussing them, under the direction of the course leader. For the research design workshops on Day 3, all participants must hand in (upon registration) a 2-page description of their Ph.D. project, emphasizing its relation to the course area.